Boom! Beauty
Get…
peri-menopausal women over the age of 50
To…
associate BOOM! Beauty with organic, age-respecting makeup that enhances rather than conceals their natural vibrancy
By…
using compelling copy to make them feel seen, valued & highly capable.
Process
In a world obsessed with the illusion of eternal youth, BOOM! Beauty dares to defy the ordinary.
BOOM! Beauty is more than just a brand. It's a movement dedicated to celebrating the natural loveliness that comes with aging. BOOM! Beauty knows that age is not just a number. It's an art form. Every line, every curve, and every shade of your natural beauty deserves to be honored.
With an exclusive range of skincare and cosmetics, designed by a woman who celebrated age as life's most precious gift, you're embracing a brand that sees the beauty in every year added to your life.
Pitch
The tone for BOOM! Beauty should be celebratory, uplifting, honest, and bare.
The copy to be crafted for BOOM! Beauty will feel, above all, confident and unapologetic. We want consumers to walk away feeling beautiful and capable. In tandem with this, we want to imbue consumers with a sense of reclamation—of attention, of time, of power.
Results
12% increase in YoY impressions.
8% increase in YoY sales.
2024
Virtual
