amika
Get…
haircare shoppers on Google, Shopify, and Amazon
To…
elevate the market share of amika's hero product in a competitive beauty category
By…
targeting complementary and competitor keywords to increase reach.
Process
Keyword Optimization:
By transitioning from broad insights to tactical execution, we fine-tuned our strategy using high-performing keywords to maximize conversion potential.
Innovative Advertising Mix:
We crafted and executed a holistic strategy to attract new customers and boost market share by leveraging a blend of non-branded and category-specific ads alongside aggressive competitor keyword targeting.
Competitor Conquesting:
We strategically targeted competitors' top-performing keywords, not only challenging their market space but also setting a new benchmark for category leadership.
Results
A collaborative team effort across brand storytelling, sales, and client strategy teams led to a 250% increase in market share, reaching 28%. Meanwhile, their hero product ranked 1st in its category.
