COPY + CREATIVE STRATEGY FOR BRANDS WHO WANT TO SAY IT BETTER.

CREATIVE

PORTFOLIO

Kayla Provencher is a COPYWRITER and CREATIVE STRATEGIST based out of NYC—where the rent is high and the man who sings Shakira covers on the corner of Metro and Lorimer is higher.

With 7+ years of experience (including in-house agency work) and a track record of success with Fortune 500 companies, Kayla helps brands build communities out of cohorts by leveraging targeted in-group language and data-informed brand strategy.

Who is SHE?

kmaprovencher@gmail.com

Creative Briefs

A Few Case Studies

A Little Bit About Me

A Little Bit About Me

When I'm not busy writing or consulting on strategy, I’m monitoring industry trends with my tracking software or researching my favorite topic: the culture-building languages behind major brands. I like to think I’m bilingual—fluent in English and Glossier (with some conversational SoulCycle).

Written Samples

Westcoast Saw

Let’s cut to the chase. It’s chainsaw stuff. If you want to buy a chainsaw after reading this, I won’t take credit. Because chainsaws are cool.

Hanvey

Check out some of the content I’ve written for Hanvey Grooming Equipment. Count the “paw” puns if you’re brave.

Citywire

My journalistic foray into finance. I was awarded Most-Read Story 3+ times. That’s like an Oscar there.

Video Samples

Relevant Experience

Netelixir

Brand Strategist, 2024 - Present

LNC Productions

Lead Creative - Copy, 2021 - 2023

LNC Productions

Lead Copywriter, 2021

Citywire

Reporter, 2019

Wealthfit

Copywriter, 2018 - 2019

PAST CLIENTS

Make A Wish

Apple

Equitable

BNY Mellon

Meta

Markup.io

Televisa Univision

Tripadvisor

SRI

Mozilla

Mouser Electronics

Skybox Security

Siemens

SeaMachines

EXL

oVertone

BOOM! Beauty

amika

FAO Schwarz

Eva NYC

Make A Wish • Apple • Equitable • BNY Mellon • Meta • Markup.io • Televisa Univision • Tripadvisor • SRI • Mozilla • Mouser Electronics • Skybox Security • Siemens • SeaMachines • EXL • oVertone • BOOM! Beauty • amika • FAO Schwarz • Eva NYC •

Proof People Actually Like Me.