COPY + CREATIVE STRATEGY FOR BRANDS WHO WANT TO SAY IT BETTER.
CREATIVE
PORTFOLIO
Kayla Provencher is a COPYWRITER and CREATIVE STRATEGIST based out of NYC—where the rent is high and the man who sings Shakira covers on the corner of Metro and Lorimer is higher.
With 7+ years of experience (including in-house agency work) and a track record of success with Fortune 500 companies, Kayla helps brands build communities out of cohorts by leveraging targeted in-group language and data-informed brand strategy.
Who is SHE?
kmaprovencher@gmail.com
A Little Bit About Me
A Little Bit About Me
When I'm not busy writing or consulting on strategy, I’m monitoring industry trends with my tracking software or researching my favorite topic: the culture-building languages behind major brands. I like to think I’m bilingual—fluent in English and Glossier (with some conversational SoulCycle).
Written Samples
Westcoast Saw
Let’s cut to the chase. It’s chainsaw stuff. If you want to buy a chainsaw after reading this, I won’t take credit. Because chainsaws are cool.
Hanvey
Check out some of the content I’ve written for Hanvey Grooming Equipment. Count the “paw” puns if you’re brave.
Citywire
My journalistic foray into finance. I was awarded Most-Read Story 3+ times. That’s like an Oscar there.
Video Samples
Relevant Experience
Netelixir
Brand Strategist, 2024 - Present
LNC Productions
Lead Creative - Copy, 2021 - 2023
LNC Productions
Lead Copywriter, 2021
Citywire
Reporter, 2019
Wealthfit
Copywriter, 2018 - 2019
PAST CLIENTS
Make A Wish
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Apple
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Equitable
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BNY Mellon
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Meta
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Markup.io
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Televisa Univision
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Tripadvisor
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SRI
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Mozilla
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Mouser Electronics
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Skybox Security
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Siemens
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SeaMachines
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EXL
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oVertone
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BOOM! Beauty
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amika
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FAO Schwarz
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Eva NYC
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Make A Wish • Apple • Equitable • BNY Mellon • Meta • Markup.io • Televisa Univision • Tripadvisor • SRI • Mozilla • Mouser Electronics • Skybox Security • Siemens • SeaMachines • EXL • oVertone • BOOM! Beauty • amika • FAO Schwarz • Eva NYC •
Proof People Actually Like Me.